How does Celonis support "funnel analysis"?

Celonis supports funnel analysis by visualizing conversion rates and performance at various stages of a business process. This capability allows users to see how many entities (such as sales opportunities, customer inquiries, or other process-related items) progress through the different stages of a process. By analyzing this flow, organizations can identify bottlenecks, drop-off points, and stages where improvements can be made to enhance overall efficiency and conversion rates.

In funnel analysis, understanding the conversion rates between stages is crucial. Celonis provides visualizations that make it easier to interpret this data and recognize patterns, helping organizations make informed decisions to optimize their processes. This approach goes beyond merely categorizing data or focusing on isolated employee performance, emphasizing instead the holistic view of how processes perform over time and across various steps.