In Celonis, which component allows for visualizing business process performance?

The correct answer is Process Maps, as they are specifically designed to visualize business processes and their performance in Celonis. Process Maps provide insights into how a business process functions, illustrating the various steps, the flow of activities, and any deviations from the expected process. This visualization helps users identify bottlenecks, redundancies, and areas for improvement, thereby enhancing overall process efficiency.

Process Maps serve as a fundamental tool in process mining by representing the actual execution of processes based on real data. They enable users to analyze the performance of business processes, track key performance indicators, and detect any discrepancies from the planned or expected process flows. This visual representation is essential for effective process optimization.

In contrast, Customer Relationship Management focuses on managing and analyzing customer interactions; Business Intelligence Reports are geared towards summarizing data for decision-making purposes; and Social Media Analytics pertains to understanding social media data rather than process performance analysis. These components do not specifically address the visualization of business processes in the same way that Process Maps do.