Which of the following is NOT a goal of Celonis Process Mining?

The goal of Celonis Process Mining is primarily focused on analyzing and improving business processes through data-driven insights. Identifying compliance issues, optimizing performance, and revealing inefficiencies are all central objectives of process mining.

By identifying compliance issues, organizations can ensure they are adhering to legal and regulatory standards, thereby mitigating risks and potential financial impacts. Optimizing performance is about finding areas after analysis where processes can become more efficient, leading to cost savings and better resource allocation. Revealing inefficiencies is crucial as it helps businesses understand where delays or bottlenecks occur, allowing them to take targeted actions to improve workflow.

In contrast, enhancing marketing strategies is generally not a primary focus of process mining. While marketing functions can benefit indirectly from improved underlying processes, the direct goals of Celonis revolve around operational insights and process optimization rather than marketing strategy development. Thus, this choice correctly reflects an objective that is not aligned with the core aims of Celonis Process Mining.